The Myths of Innovation

Time for my second review! This week’s book is The Myths of Innovation by Scott Berkun. To be honest, I haven’t read any other book from Berkun so far (though many people suggest Confessions of a Public Speaker), but it’s more than likely I’ll start from now on. And the reason is simple: after finishing the book I felt like the guy was in my head!

If you’re looking for a book to tell you how to innovate, then you have missed half of this book’s essence. Because there’s not a single path to innovation (although you’ll get your tips, I promise!) – that’s something you learn from the first chapters. What this book is about is the life of an innovator, the challenges he has to face, the rejection of ideas, and the lonely path to making something new and ground – breaking. Making a trip through history and great inventors, Berkun defines innovation as a long way and not as a single moment. While innovating you’ll fight, get rejected or even reach the bottom – and this book describes what to do in these cases. And even when you succeed, you have the innovator’s dilemma – are you truly open – minded to accept a new thing that may turn your innovation useless?

I enjoyed reading this book, I really did. If you ask me, it’s not going to help you innovate more – of course not. But, all in all, it helps you in creating an attitude towards innovation. I guess that, from now on, I’ll treat innovation in a different way.

Disclaimer: I received a free ebook for review purposes.

by Dan Zarella and Alison Zarrella