Archive for January, 2011

This troll will not help you go viral - it can hardly talkdot dot dotIt’s one of these stories that prove that even something good can come from something considered really bad. And sometimes even trolls can help your product go viral, in this crazy story by Mashable (and of course I’m not talking about a real troll, like the one on the left – these creatures are almost incapable of meaningful speech).

It all started when a young kid, Axman13, posted a furious (and wrong, in terms of grammar and syntax) review for the game Super PSTW Action RPG on Newgrounds’ website. Although his review would have been disregarded, actor D-Mac-Double posted a video (actually an audio track) of him voicing Axman’s comments, in his own unique way.

The original video:

The video wasn’t close to what we call viral (it’s still below 16k views on YouTube). But then Mick Lauer, a designer, made an animation for the video, an interesting experiment on kinetic typography. That was it – the video has now almost 430k views on YouTube and probably even more on Newsgrounds. And that’s beacuase pepole acting as trolls can reley offer you some stranth, if you contrail their messages in the right way.

The new video:

Steve Ballmer and Windows advertisingMany people blame them for lack of innovative spirit. Maybe they’re true.

Monopoly in the software market that leads to less improvement over time. Again, probably true.

But if you watch these videos, you’ll see that, sometimes, Microsoft ignores some well – defined advertising rules and still beats the competition. And that’s innovation and improvement, at the same time.

Watch Steve Ballmer, trying to sell – now considered prehistoric – Windows 1.0.

And that’s Ballmer again (in an even better moment), selling (ancient) Windows XP.

Let’s talk about rules and innovation now…

You can’t blend Chuck Norris

Posted: January 22, 2011 in Uncategorized

It’s obvious – even Blendtec’s blender can’t blend Chuck Norris. Enjoy the well – known viral campaign’s only defeat!

Dan Zarella, Alison ZarellaWhen I started reading this book I had something different in mind. Coming from a marketing background and being a heavy social media user, I was looking for a book with great Facebook tips. This book does not do that; yet, it is a great book if you start working on Facebook marketing.

The Facebook Marketing Book, by Dan Zarella and Alison Zarella,  acts as the foundation for your Facebook marketing strategy. Everything, including Profiles, Pages, Groups, Events are described extensively and, although I am not a fan of that, I have to agree that they are extremely useful for an average social media user.

Then, you have the second part – now we move on to the kind of knowledge needed for a social media marketer, which is the part that interests me most. And here you have the book’s weak point. Some chapters are really interesting, yet are covered in so few pages. ROI and especially analytics are things that every marketer should know, and there’s no detail on that (let alone Facebook analytics and their integration to Google analytics, which is one of the most valuable things for marketers).

Summarizing: the book is a great starting point. It contains all the basic knowledge you need (you can understand it even if you’ve started using Facebook 2 weeks ago) plus some extra tips that will help you through your first steps into the world of Facebook. However, if you look for some pro knowledge, you will have to go online after you read this book and search for more. But that’s fair – you don’t expect to get full knowledge of a $50bn trend in less than 300 pages.

Disclosure: I received a free ebook for review purposes.

I review for the O'Reilly Blogger Review Program

by Dan Zarella and Alison Zarrella

How big is the Internet?

Posted: January 17, 2011 in Marketing, Uncategorized

Oh yes, the Internet…so how big is it anyway? There are some interesting statistics:

1) There are 1,966,514,816 Internet users worldwide (ok,they’re quite a few I guess), with 2,9 billion e-mail accounts(so, some of you have two or even more).

2) There are 255,287,546 websites (I find the number small – you can see why in the image below), and 88,8 million of them are .com.

And the list goes on forever, for those who still refer to the Internet when they compile a market analysis report.

However, the following infographic by TheNextWeb offers an interesting answer to the question “How big is the Internet?”, using the number of pages indexed as an indicator. You’ll be surprised…