Archive for November, 2009

28/11/09 – Song of the day

Posted: November 28, 2009 in Music

Take Five – Dave Brubeck Quartet

The song that everyone knows, but noone seems to remember its name. Originally intended to be a drum solo song it is probably one of the most well known jazz songs, because of its unique saxophone theme. Enjoy!

Is Google a customer led business?

Posted: November 28, 2009 in Marketing

It has been in my mind for some days, since I was first iniciated in the RUCL model (are you Customer-led). I guess that one of the key points about Google is that it does not always respond to needs – in some cases it is proactive, with all the positive and negative aspects associated to this. As we speak, Google is preparing the launch of a new search engine, Google Caffeine, which will change some things, most important of them the results’ appearance. Will this be succesful or not? We still do not know, but Google felt that a bit of “renewal” was needed, since Microsoft introduced Bing, with a clear intention to attack Google’s market share.

Apart from this, Google seems to change constantly things in Google Chrome. Should you add Google’s attempts to enter the OS market, we have a very proactive company, but is this always to the clients’ direction? It all leads back to that funny Dilbert strip, depicting a company with no marketing department, where engineers were free to design whatever they wanted to.

Yet, Google is quite succesful, leading the way in many fields and, apart from some mistakes it has made during the past years, continues to be a titan on its field. Could this mean that at some points you have to identify trends and needs even before they occur?

NewsCorp is about to withdraw all of its news from Google. Microsoft will play a significant role in this, since Microsoft Bing will be the only engine with access to these news, for the right price of course, as announced yesterday.

Nothing new here. Corporations still do not understand the power of Web 2.0., and still think of the web generally as a place to make big money. Stupid kind of thinking from narrow-minded people, who cannot understand that Web was developed by academics and tech people and NOT by business people. So what if Murdoch decides to withdraw his articles from Google? They are really a drop in the ocean, since people have ways to be informed without paying anything at all. On the other hand, it is quite disgraceful that Microsoft decided to move this way, since it shows that it really has no intention to participate in Web 2.0. Not an innovative approach, right?

Google will continue to exist after this, that’s for sure. People will not even notice the loss of content, and Murdoch will eventually destroy both his company’s brand and his personal story as a smart businessman. Something which again points out the obvious: no matter how smart you are, if you cannot understand Web 2.0., don’t mess with it.

Nostalgia advertising – Hovis

Posted: November 24, 2009 in Marketing

My topic of interest lately, nostalgia advertising is clearly depicted in this advertisment. Many researchers and marketers suggest that nostalgia advertising has become very important, because of the current economic downturn. I prefer to think that nostalgia marketing in general has always been an issue, ever since experiential consumption was introduced as a field.

For those who do not know, Hovis is a historical British brand of bread, which celebrated its 122 years with this ad. The transition from late 19th century till early 21st century is performed by using the same character as in another historical Hovis advertisment of 1973, a young boy bringing bread back home.

Universal Group and Sony BMG are currently responsible for almost 6% of Youtube’s revenues, according to Silicon Alley Insider. It seems that Google’s monetization plan works absolutely fine, since, apart from these two key accounts, Youtube has managed to have many of its major clients’ contribution to revenues below 1%. In a world where things change rapidly (like the music and movies sector), it is always good to have a backup plan.