Archive for March, 2010

What’s the story with Bellzar?

Posted: March 25, 2010 in Marketing

While discussing about Blackle on Twitter, I came across a message for what claimed to be the new Blackle, named Bellzar. The search engine claims that it donates money to causes, such as the American Cancer Society, while it helps the environment by having a black background, the same way Blackle does. (more…)

Social media – forces of good?

Posted: March 24, 2010 in Marketing

No doubt, the era of social media is here, more than ever, since Facebook topped Google as the most visited page on the Web for a week. This however raises questions about the amount of power social media (and especially, social networks) are gathering, and whether they use it for good or not. (more…)

Nestle’s huge fail

Posted: March 23, 2010 in Marketing

Long time no see, but that was something really worth blogging about and I also had the time to do so!

Last Friday, Nestle decided to defend their copyrights and especially their logo on their facebook fan page. But starting deleting comments from users that use an altered version of the logo is not considered a good strategy. (more…)