Windows’ advertising or why Steve Ballmer rocks

Posted: January 22, 2011 in Marketing

Steve Ballmer and Windows advertisingMany people blame them for lack of innovative spirit. Maybe they’re true.

Monopoly in the software market that leads to less improvement over time. Again, probably true.

But if you watch these videos, you’ll see that, sometimes, Microsoft ignores some well – defined advertising rules and still beats the competition. And that’s innovation and improvement, at the same time.

Watch Steve Ballmer, trying to sell – now considered prehistoric – Windows 1.0.

And that’s Ballmer again (in an even better moment), selling (ancient) Windows XP.

Let’s talk about rules and innovation now…

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