Social media – forces of good?

Posted: March 24, 2010 in Marketing

No doubt, the era of social media is here, more than ever, since Facebook topped Google as the most visited page on the Web for a week. This however raises questions about the amount of power social media (and especially, social networks) are gathering, and whether they use it for good or not.

We all witnessed the power of Twitter in the recent events in Iran, where people used Twitter to overcome the communication barriers set by the governement. In this case, Twitter is kind of the “Lightbringer”, the good organization made from people for people, and there’s no doubt about that. However, it was the people and not the medium that sent the messages, it was the people and not the medium that caused the retaliation against the governmental initiatives. And this is made more clear, since Twitter is also responsible for promoting only Democratic candidates in certain US elections.Therefore, basically deciding what’s good or wrong.

There are two things highlighted here: first, social media are continuously gathering power and it is not long before they will be in a position to determine what’s good and what’s not. And this is a highly responsible role, which has to include the whole community and not only the people running a social network (like in the case of Twitter), in order to be clear. And second, the medium is not good or bad. We can’t judge Twitter for the cases of Iran and the US elections, simply because it is a tool in the hands of people. So, any of you feeling Twitter is good or bad, after reading the article, may have to consider this point.

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Comments
  1. Slamdunk says:

    Good point. Social media is constantly evolving and though I don’t have the need for Twitter now, that may change down the road.

    • avento3m says:

      It is possible, indeed. We all just have to remember that Twitter, as well as all other social media is just the medium. It is the peolpe using it that really makes the difference. Thank you for sharing your opinion!

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