My topic of interest lately, nostalgia advertising is clearly depicted in this advertisment. Many researchers and marketers suggest that nostalgia advertising has become very important, because of the current economic downturn. I prefer to think that nostalgia marketing in general has always been an issue, ever since experiential consumption was introduced as a field.
For those who do not know, Hovis is a historical British brand of bread, which celebrated its 122 years with this ad. The transition from late 19th century till early 21st century is performed by using the same character as in another historical Hovis advertisment of 1973, a young boy bringing bread back home.