3D on top of Sony’s strategy for 2010

Posted: November 21, 2009 in Marketing

As pre-designed in April 2009, the band will focus on 3d technology for 2010. Sony hopes that by implementing this strategy, it will be able to achieve the aim of 1 trillion yen by 2013. Blue-ray discs and PS3 are the two vehicles that will help Sony implement its strategy, in a field that, without any doubt, many of its competitors will follow. It remains to be seen if the 3d strategy will be first implemented in games or movies, two of the main Sony’s business.


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